Advertising - Key Facts


*Average monthly print circulation from January - December 2017
** As of 12th April 2018

Our readers have made Skin Deep the UK’s biggest and best selling tattoo magazine for over 25 years! Established in 1994, Skin Deep has been the market leader ever since. We currently out-sell our nearest rival by 3.5 copies to 1. In February 2019 we celebrated our 300th issue! THREE HUNDRED issues of incredible ink! Here's to 300 more....  Read More...

Circulation Profile

  • Frequency: 13 Issues
  • Cover Price: £3.95
  • Established: 1994
  • Average Print Circulation: 11,815*
  • Facebook Followers: 1,332,325**
  • Twitter Followers: 44,400**
  • Instagram Followers: 24,000**

*Average monthly print circulation from January - December 2018
** As of 18th March 2019

Readership Profile

Check out the reader profiles and you will see that the vast majority of people interested in body art look to Skin Deep for information and inspiration as to where to get the best tattoos in the world.

A survey has shown the following information about our readership:

  • are male 62%
  • are aged over 26 43%
  • are aged over 3626%
  • are in full time employment88%
  • are tattooed98%
  • said Skin Deep was a source of information for their tattoos47%
  • have been inspired by Skin Deep to get a tattoo82%
  • only read Skin Deep and no other tattoo magazine48%
  • are seeking inspiration for a new tattoo95%
  • attend tattoo conventions81%
  • will attend more than one convention24%