Advertising - Key Facts
Skin Deep tattoo magazine has been the market leader and in newsagents since 1994, having firmly established itself as the UK’s best selling tattoo magazine. In the summer of 2011 we produced our 200th issue and celebrated this with a birthday party at Tattoo Jam 2011. There was free cake too! Read More...
Circulation Profile
- Frequency: 13 Issues
- Cover Price: £4.25
- Established: 1994
- Average Circulation: 38,764
- Average Readership: 105,290
Readership Profile
Check out the reader profiles and you will see that the vast majority of people interested in body art look to Skin Deep and Skin Shots International for information and inspiration as to where to get the best tattoos in the world.
A recent survey* has shown the following information about our readership:
* 2008 Reader Survey
Recent Facts
February 2012
Skin Deep magazine is pleased to report that we continue to be the clear market leader in UK Tattoo magazines. Tattoo Revolution Magazine's sales have continued to drop, with issue 14 being once again the titles lowest UK magazine newsstand sale, selling just 750 copies! Please make sure you are spending your advertising wisely.
Comparing the three UK monthly tattoo titles that were on sale at the same month, and the approx. percentage of the market they each had on the UK newsstand.
Skin Deep 206 - 71%
Total Tattoo 87 - 25%
Tattoo Revolution 14 - 4%
"Advertisers get far more from their buck by advertising with Skin Deep, it’s about getting results and you the advertiser is in business to be successful, not to waste money on adverts in publications that can’t and don’t deliver."
January 2012
Comparing the three UK monthly tattoo titles that were on sale at the same month, and the approx. percentage of the market they each had on the UK newsstand.
Skin Deep 205 - 69%
Total Tattoo 86 - 26%
Tattoo Revolution 13 - 5%
"Advertisers get far more from their buck by advertising with Skin Deep, it’s about getting results and you the advertiser is in business to be successful, not to waste money on adverts in publications that can’t and don’t deliver."
December 2011
Comparing the three UK monthly tattoo titles that were on sale at the same month, and the approx. percentage of the market they each had on the UK newsstand.
Skin Deep 204 - 70%
Total Tattoo 85 - 24%
Tattoo Revolution 12 - 6%
"Advertisers get far more from their buck by advertising with Skin Deep, it’s about getting results and you the advertiser is in business to be successful, not to waste money on adverts in publications that can’t and don’t deliver."
November 2011
Comparing the three UK monthly tattoo titles that were on sale in the same month, and the approx. percentage of the market they each had on the UK newsstand.
Skin Deep 203 - 69%
Total Tattoo 84 - 23%
Tattoo Revolution 11 - 8%
"Advertisers get far more from their buck by advertising with Skin Deep, it’s about getting results and you the advertiser is in business to be successful, not to waste money on adverts in publications that can’t and don’t deliver."
October 2011
Once again for the third month in a row, Skin Deep's newsstand market share increases between the UK's three, monthly tattoo titles!
Skin Deep magazine is pleased to report that Issue 202 was one of the best selling issues in our magazine's history. Total Tattoo had their worst newsstand sales in years, whilst Tattoo Revolution newsstand sales were their worst ever!
Such is the extent of the poor performance of the latter title, that at the same sales rate, an entire year of Tattoo Revolution newsstand sales is equivalent to just one month of Skin Deep's.
"Advertisers get far more from their buck by advertising with Skin Deep, it’s about getting results and you the advertiser is in business to be successful, not to waste money on adverts in publications that can’t and don’t deliver."
Comparing the three UK monthly tattoo titles that were on sale in the same month, and the approx. percentage of the market they each had on the UK newsstand.
Skin Deep 202 - 73%
Total Tattoo 83 - 20%
Tattoo Revolution 10 - 6%
September 2011
Skin Deep market share increases between the three UK's monthly tattoo titles!
Comparing the three UK monthly tattoo titles that were on sale in the same month, and the approx. percentage of the market they each had on the UK newsstand.
Skin Deep 201 - 68%
Total Tattoo 82 - 23%
Tattoo Revolution 9 - 9%
"Advertisers get far more from their buck by advertising with Skin Deep, it’s about getting results and you the advertiser is in business to be successful, not to waste money on adverts in publications that can’t and don’t deliver."
Skin Deep magazine once again increases its position as the clear market leader.
August 2011
Issue 200 was our best selling issue ever!!!!
Comparing the three UK monthly tattoo titles that were on sale in the same month, and the approx. percentage of the market they each had on the UK newsstand.
Skin Deep 200 - 67%
Total Tattoo 81 - 25%
Tattoo Revolution 8 - 8%
"Advertisers get far more from their buck by advertising with Skin Deep, it’s about getting results and you the advertiser is in business to be successful, not to waste money on adverts in publications that can’t and don’t deliver."
Skin Deep magazine increases its position as the clear market leader.
July 2011
Comparing the three UK monthly Tattoo titles that were on sale at the same time, and the approx. percentage of sales they each had on the UK newsstand.
Skin Deep 199 - 64%
Total Tattoo 80 - 28%
Tattoo Revolution 7 - 8%
Despite a new tattoo title launch, Tattoo Revolution (which is almost certainly the worst Tattoo title launch in UK magazine history), Skin Deep magazine remains the clear market leader with advertisers in turn getting far more visibility on the newsstand.
"Advertisers get far more from their buck by advertising with Skin Deep, it’s about getting results and you the advertiser is in business to be successful, not to waste money on adverts in publications that can’t and don’t deliver."
February 2011
Skin Deep magazine issue 193 outsold the equivalent issues of the 2nd and 3rd best selling titles added together (Tattoo Life and Total Tattoo respectively) by approx. 8%.
Skin Deep and Tattoo Life were the only titles in the sector to grow this issue year on year. Tattoo Life by approx. 7% and Skin Deep by a massive 29%. Total Tattoo’s year on year sales for this issue fell by approximately 21%.
We remain as competitive as ever on cover price with the vast majority of titles being more expensive to purchase, delivering great value for money.
Advertisers get far more from there buck by advertising with Skin Deep, it’s about getting results and you the advertiser is in business to be successful, not to waste money on adverts in publications that can’t and don’t deliver.
There are around 28 tattoo titles on the NewStand and a few insignificant ones sold online, Skin Deep remains clear market leader with facts and figures to substantiate this.
Skin Deep has been on the high street for over 17 years now, and Jazz Publishing have been involved in the tattoo industry for over 13 of those, purchasing the title a few years after it was launched. Issue 43 was our first published issue, and we are fast approaching issue 200!
Since then, we as a company have invested more than any other UK business into the Tattoo Community and we are responsible, along with others, for educating, promoting and growing the tattooing industry into the wonderful and colourful world it is today.
We have enthusiasm, passion and care about tattooing that's plain to see, we would not have achieved what we have done otherwise. Enjoy the fruits of our labour :)
*Information on this page has been provided by the National Magazine Index Data
