Advertising - Key Facts

Skin Deep tattoo magazine has been the market leader and in newsagents since 1994, having firmly established itself as the UK’s best selling tattoo magazine. In the summer of 2011 we produced our 200th issue and celebrated this with a birthday party at Tattoo Jam 2011. There was free cake too!  Read More...

Circulation Profile

  • Frequency: 13 Issues
  • Cover Price: £3.95
  • Established: 1994
  • Average Print Circulation: 31,014*
  • Average Paid Digital Downloads: 842**
  • Average Readership: 128,088***
  • Facebook Likes: 1,473,966****
  • Twitter Followers: 26,952****
    *Average monthly print circulation from January - December 2013
    ** Average monthly digital paid downloads from January - June 2013
    *** Reader survey December 2013
    **** As of 10th February 2014

Readership Profile

Check out the reader profiles and you will see that the vast majority of people interested in body art look to Skin Deep and Skin Shots International for information and inspiration as to where to get the best tattoos in the world.

A recent survey has shown the following information about our readership:

  • are male 62%
  • are aged over 26 43%
  • are aged over 3626%
  • are in full time employment88%
  • are tattooed98%
  • said Skin Deep was a source of information for their tattoos47%
  • have been inspired by Skin Deep to get a tattoo82%
  • only read Skin Deep and no other tattoo magazine48%
  • are seeking inspiration for a new tattoo95%
  • attend tattoo conventions81%
  • will attend more than one convention24%